Strategy
Creating sustainable shopping centres: favourite places where people like to meet, spend their leisure time and money; places they want to go back to again and again. Sustainable centres offer more than just retail and we aim for a mix of activities in our developments. Retail, however, is what drives Corio’s performance, accounting for more than 90% of our centres’ turnover. A shopping centre’s performance is determined by its popularity in the primary catchment area. Such popularity requires our local management to have the required in-depth knowledge of the local conditions and demands in order to identify opportunities and threats and act on them fast.
Corio understands that shopping centres increasingly have a social function for the local community. One of the main tasks of local management, therefore, is to monitor consumer trends and needs closely. Equally important is to foster close and effective cooperation among our developers, letting managers and centre managers. This enables Corio to achieve the optimum retail mix, best layout, accessibility and design, and thus to ultimately create value. Corio’s centres are continually undergoing improvements and – where possible – extensions, all with the aim of serving the consumer.
Source: Annual Report 2009, Chapter Overview & Strategy, page 26 (PDF, 13.679 kB)
Add to My report