Retailers
Retailers are close to the consumer, so they know better than anyone why people visit our centres, why they stay around and buy.
Retailers are our most important business partners. It is important for them to have good personnel policies, to make the right investments in and around their shops and to be responsive to the changing needs and expectations of their customers. Their success determines our centres’ success. Corio management puts a great deal of work into selecting and combining tenants. Frequent contact with our retailers gives us a direct insight into the potential of our centres, as well as accurate numerical data. Corio’s own letting and centre management disciplines are, of course, crucial in this business model.
By building a large portfolio and investing in new developments, we give our tenants the opportunity to replicate successful businesses in other regions, leading to higher revenues, closer cooperation and faster growth in rental income. To maximise this potential, Corio focuses primarily on larger, dominant centres, where there is more scope for expansion and adjusting the retail mix, and through that, enhancing our performance.
Source: Annual Report 2009, Chapter Overview & Strategy, page 6 (PDF, 13.679 kB)
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